Seriös Group become official data partner of SAFC

Seriös Group are delighted to be announced as the official Data Partner of Sunderland AFC.

The multi-year agreement will also see the North-East based data solution experts become the Club’s new sleeve sponsor on all Men’s first-team playing kits for the 2024-25 season.

Over the past two campaigns, SAFC has collaborated with Seriös Group to take performance and business insights to the next level.

Seriös Groups ‘Seriös ONE’ platform will continue to allow SAFC to process more information, make enhanced data-driven decisions when preparing for games and leverage powerful performance insights for the Club’s commercial operations.

The Seriös Group logo will feature on the left-arm sleeve on all home, away and third Men’s first-team kits throughout the 2024-25 season.

SAFC’s Chief Business Officer, David Bruce, said: “We are delighted with how our partnership with Seriös Group, a young and exciting North-East company, has evolved in the last two seasons. Data use is at the forefront of how we operate, and the development of this relationship will only enhance our ability to make informed and impactful decisions that will benefit the Club's ambitions. I am excited to see the Seriös Group brand on show on our match shirts throughout the season and look forward to building on the positive relationship we have already established.”

Seriös Group’s CEO, Lee Rorison noted: “We are honored to be named Sunderland Football Club’s official data partner and sleeve sponsor. As a lifelong supporter of the Club, this partnership is particularly exciting for me. We are committed to applying our advanced data solutions, skills and expertise to support the Club’s performance and growth, both on and off the field. This collaboration marks a significant milestone for Seriös Group, and we cannot wait for the season to get under way.”