Seriös Group gift sleeve sponsorship on Foundation of Light Matchday

Commemorative shirts to be worn on Foundation of Light Matchday

Sunderland AFC’s official partner, Seriös Group, the North East based data solution experts have
shown their support for the Foundation of Light, by gifting their sleeve sponsorship to support the
charity’s Wear One campaign.

The Black Cats are dedicating their clash with Millwall to the campaign, where the team’s matchday
shirts will carry the special Foundation of Light logo on the sleeve.

The special edition shirts will be signed and auctioned after the match to raise vital funds to help
provide crucial support to those in need across the North East.

The ‘Wear One’ campaign is in response to the ongoing challenges faced by many; it aims to unite
the city and give a hand up to those in need, to help them live better lives.

With one in three children in Sunderland living in poverty, this campaign is more critical than ever.
Through collective effort, we can provide a much-needed hand up to those striving to improve their
lives and gain employment.

In the last year, the Foundation has upskilled 1,304 learners, helped 88 people gain employment and
supported 631 participants seeking employment.

Izy Herrera, Head of Marketing, Seriös Group said: "At Seriös Group, we’re very proud to be the
official sleeve sponsor of Sunderland AFC. So, when we had the chance to donate our sleeve to the
Foundation of Light for the Millwall match, we didn’t hesitate. The charity does incredible work in
the community, helping people live healthier, better lives, and this match will support their
fundraising efforts. As Sunderland AFC’s official data partner, we’re passionate about supporting the
club and initiatives like this shows the power football has to make a real difference. We’re honoured
to play a small part in it."

Foundation of Light chief executive Lesley Spuhler, welcomes the support, “We are incredibly
grateful to Seriös Group for their generosity and commitment to our cause. By gifting their sleeve
sponsorship to support the ‘Wear One’ campaign, they are making a tangible difference to the lives
of those in need across the North East. This kind of support helps shine a spotlight on the challenges
many in our community face. Together, we can create opportunities, provide essential support, and
help change lives for the better."